YouTube shorts are like TikTok: you scroll, you watch, you move on to the next thing. They are a great way to gain exposure and new subscribers, but they take time to get views, and some of them don’t seem to get picked up by the algorithm at all.
How Long Does It Take for YouTube Shorts to Get Views? Typically, YouTube shorts take between 3 to 5 days to enter the YouTube shorts algorithm, sometimes sooner. And while your shorts could take off in a day or so, it could also take several weeks until you see any big changes in the view count.
This is because the YouTube shorts algorithm takes a while to figure things out, but is also unpredictable, and volatile. Sometimes you may get only 30 views on a short for the first 24 hours, then you may get 500 views in under an hour.
Whether your shorts will get views after 2 days or 2 weeks will depend on a lot of factors, but there are many reasons why you should try them out. If you use them properly, they can help introduce new people to your content, and help you make more money on YouTube.
YouTube shorts are good for getting exposure, and growing subscribers, but they don’t get people to stay for long. This is because viewers interested in shorts will mostly be looking for shorts. That is why your main goal should be in transforming your shorts viewer into your main content viewer.
Advantages of YouTube Shorts
Here are the advantages of YouTube shorts:
- Will accelerate the growth of new channels
- Gain more subscribers for all channels
- Can increase the views of the longer video as well
- With a viral YouTube short, potential to grow tremendously
- You can use them to do previews and give teasers
- They can be fun and quick to make
- You can use them as a filler in between regular videos
If one of your shorts does go viral, the primary benefit is the ability to move your new subscribers to your subsequent, longer videos. A secondary benefit is that YouTube will slightly increase the showing of your videos across your channel, since you’ve gained some credibility with the algorithm.
Disadvantages of YouTube shorts
- Can’t be monetized
- Low retention and CTR
- difficult to build community with
- They don’t substantially increase the views of your older videos
- A volatile algorithm, and often random and difficult to predict
Shorts can help your channel grow, however, those same subscribers will mostly be interested in other shorts you have, not your regular videos. They will decrease your CTR and retention rate, but they are still people interested in similar content.
This means that your YouTube shorts don’t roll over to older content as long videos do. Rather, they boost your sub count to give you a chance to continue to impress those people with your new content. They won’t benefit your older videos much, but they will give you new subscribers. You need to introduce these new subscribers with your other, longer content.
Are YouTube shorts worth it?
YouTube shorts are good for growing your channel. You can gain more subscribers, especially if one of your shorts goes viral. They won’t damage your current channel either if you combine them with regular content, so they are definitely worth it.
The importance of YouTube shorts lies in their ability to bring you some new subscribers easily, and slightly more credibility as well. A viral YouTube short can transform your channel.
Shorts are a great way to gain subs early on, so you can post longer content afterward and get views from the start by introducing the viewers of your shorts to your longer content. If you’re trying to create a business and make money from YouTube you’ll still need longer videos next to YouTube shorts.
You can’t build a good YouTube community with only shorts, not only because of monetization but because high CTR and retention rates can only be obtained through regular (longer) YouTube videos.
YouTube Shorts Algorithm
The algorithm for YouTube shorts is a way of YouTube picking up your shorts and showing them to viewers. However, it can be difficult to predict whether your short will get picked up by the algorithm today, or in 3 weeks.
YouTube will prioritize what the algorithm thinks people want to watch.
Sometimes the algorithm will send hundreds or even thousands of views to your short video, sometimes only 20-30. However, you can do something to get YouTube shorts picked up by the algorithm.
You can create something that those 20-30 viewers are going to want to like/comment on. That’s going to increase your chances of the next YouTube short going viral. Then you just need to hope that your shorts continue to do well with the people it’s being recommended to.
YouTube shorts algorithm can be very volatile, and random. So if you created a great short and think it will do great, you may find out that your worse short is doing better. So don’t worry if it doesn’t seem consistent at times.
YouTube shorts are hit or miss, for the most part. You just never know for certain if the short will take off, and when will this happen.
Can you gain subscribers from YouTube shorts?
YouTube shorts do generate more subscribers if you make them right, and they are good for growing your channel at any point of your channel lifecycle. There are countless stories of channels doubling and tripling their subscriber base as a result of their shorts getting popular.
However, keep in mind that while shorts will get your new subs, these subs will mostly be interested in other shorts you have. You need to let your new subs know that you have other content as well.
Transform your shorts viewer into your main content viewer
This should be your main goal for your YouTube channel if using shorts, and it’s something a lot of people struggle with. You can get a million views on shorts, and barely a 100 on longer videos. Since longer videos are the only ones monetized, you need those views, and since viewers of shorts mostly look for other shorts, it’s difficult to grow your channel with them and run a successful YouTube business.
One great way of transforming your shorts viewer into your longer content viewer is to let your shorts users know that you make more than shorts. Let them know you make regular content as well. Add a message to the end of your shorts, but only if your shorts are in the same general topic as your main content, or it can backfire.
There are other ways as well, and I will talk more about this in the future.
How to Get Views on YouTube Shorts?
YouTube shorts are many times hit or miss. To get views on shorts make sure you satisfy the requirements regarding height, aspect ratio, length and include the #shorts in the description.
The most important thing is to keep uploading consistently, similar to publishing in blogging. You need to do this to get viewers, both from shorts and regular videos. It will slowly show up as recommended to viewers.
How do YouTube shorts go viral?
The main thing you need to do is to make sure the shorts satisfy the requirements regarding the size, length, and hashtag #shorts. That’s usually 1920×1080, shorter than 59 seconds, and has a hashtag #shorts.
It may take a few days for shorts to get popular. If they don’t, then you need to focus on those views that you got on other shorts. Create something else that those few people might also watch again, and like or comment on it. After a while, you might get picked up by the algorithm and take off.
What aspect ratio are YouTube shorts?
YouTube short is a vertical video of 9:16 aspect ratio, with a resolution of 720×1280, 1080×1920, etc. It’s also possible to make them square, with a 1:1 aspect ratio.
Unless it’s filmed vertically in the first place, the aspect ratio needs to be converted in some sort of editing software, such as iMovie or Davinci Resolve, or if possible in YouTube shorts creation tool. Make sure that if you set up the video vertically, that your editor also renders it vertically, and not horizontally.
How many shorts should I upload on YouTube in one day?
You should post as many as you can create for that day. More videos equal more chances to get views. However, just because you post more shorts doesn’t mean those new subscribers will watch your regular, longer videos. Check above to see how to mitigate this.
When to upload YouTube Shorts?
You can upload YouTube shorts at any time of day, and at any time during the life of your channel. Doesn’t matter start, middle, or when your channel is big.
Do YouTube Shorts count as watch time?
Not if they are watched as a short on the shorts player, on the shorts shelf. If they are watched in the default YouTube player on a regular page with YouTube ads and a comment section, then yes.
Are YouTube shorts monetized?
YouTube shorts CAN be monetized, but only if watched like a regular video, but not if watched like on TikTok, and they must be at least 15 seconds long.
Generally, there are two types of shorts:
- One is created using the Shorts camera, limited to 15 seconds.
- The other is a vertical video of up to 60 seconds that has the hashtag #Shorts in the title or description.
How long are YouTube shorts supposed to be?
They should be shorter than 59 seconds, and usually longer than 25 seconds if you want to add any kind of end screen linking to other videos.
Why Your YouTube Shorts Aren’t Getting Views
To get more views from shorts you need to keep posting them consistently, satisfy the requirements regarding size, length, use hashtag #shorts in title or description, and just keep posting engaging shorts content that users might like.
Should You Make a Separate Channel for YouTube Shorts?
You don’t need to have a separate channel for shorts. However, while shorts get you new subs, these same subs will only look to see new shorts and not your longer videos.
For this reason, a lot of YouTubers make clips channels to get a lot of views on shorts, then move them over to the main channel with longer videos. However, if you do enjoy making them, and are fine with having subs only enjoying shorts, there is no need for another channel.
Granted, you shouldn’t do product reviews with a YouTube short only, but you can create shorts out of your main content and use it to grow your base and possibly go viral.
YouTube shorts won’t hurt your current channel, and it’s generally a good idea to make shorts on your main channel. Some subscribers might get annoyed, however, you can turn off notifications on shorts and make it so they don’t appear on the subscriptions page.
Should You Use Hashtags on YouTube Shorts?
You should use hashtag #shorts in the description for your YouTube short video to become short. ‘Shorts’ doesn’t need to be in the title, though you can add it.
When it comes to YouTube shorts hashtags, it may be a good idea to use them. According to Backlinko, YouTube hashtags can improve your SEO.
How many subscribers do you need for YouTube shorts?
YouTube shorts are available to all creators regardless of subscriber count. You can create shorts with 0 subscribers.
How long have YouTube shorts been around?
YouTube shorts launched in the fall of 2020 in India and has since expanded into 100 other countries, including the USA in the spring of 2021.
How to verify that your YouTube short is actually a short?
To check if shorts are showing correctly as a short, go to channel customization, and under the featured section you should see your shorts videos. You can choose “Short videos” to appear on your homepage. If the short you uploaded automatically go into that section, then it is a short.
Also, if you go to your videos page on your channel, there will be a ‘shorts icon’ in the lower right corner of the preview/thumbnail.
If your short didn’t automatically go into shorts shelf, it will after a day or so.