Starting a Music Career in Your 30s: Tips & Insights

Think you missed the chance to hit the stage because your 20s are a distant melody? You’re not alone in that chorus, but guess what – age might just be the unplugged version of your music career.

This blog post is your front-row ticket to transforming your 30s into the opening act of your musical journey.

Quick Takeaways:

  • Cultivate a unique sound and personal brand that reflects your life’s stories, ensuring authenticity resonates in your music and image.
  • Leverage social media for exposure by consistently sharing engaging content, using strategic hashtags, and connecting with fans and industry players.
  • Start with local gigs to build stage presence, then plan strategic tours, complemented by continuous learning and utilizing community resources.

Is It Too Late for Me to Start a Music Career?

Let’s cut to the chase: the idea that there’s an expiration date on your musical aspirations is as outdated as a cassette tape. Age really is just a number, and when it comes to starting a music career in your 30s, you’ve got a treasure trove of life experiences to draw on.

You see, kicking off your musical journey later in life means you’ve lived a bit longer, loved a bit harder, and have a wealth of stories to share. This can be a goldmine for songwriting and connecting with audiences who crave authenticity. Plus, you’re likely in a more stable place in life, which can support the financial and emotional investment needed to pursue your passion.

Remember Susan Boyle? She stepped onto the stage of “Britain’s Got Talent” at 47 and wowed the world with her voice. It’s a testament that talent doesn’t dim with age – if anything, it can shine brighter.

How Can I Find My Unique Sound?

Imagine a world where every dish was just plain old vanilla ice cream. Sounds pretty dull, right? The same goes for music – the key to your success is finding and flaunting your signature flavor.

Start by dipping your toes into diverse musical waters. Fuse genres. Blend beats. Mix and match until you hit upon something that feels authentically you. Pay homage to the artists that ignite your passion but refrain from carbon-copying their style. Instead, use their influence as a springboard to leap into your own sonic universe.

Here’s an actionable tidbit: keep a “sound diary.” Whenever you’re jamming and hit a riff or melody that tingles your spine, jot it down or make a quick recording. Over time, themes and patterns will emerge, painting a picture of your distinctive sound.

And don’t forget: your music tells your story. Whether it’s the trials of your twenties or the contemplations of your thirties, sing it from the rooftops. People latch onto the honesty in music – that’s where the magic happens.

What Should I Know About Building a Brand?

In today’s online symphony, your personal brand is your instrument for cutting through the noise. It’s not just about logos or album covers; it’s the essence of who you are as an artist, ringing loud and clear through every note you play.

First off, your brand should be a natural extension of your music. The Rolling Stones and their iconic tongue logo didn’t just sell records; they sold a rebel lifestyle. To develop a brand that fans can vibe with, start with introspection. Ask yourself, “What’s my story, and how does my music reflect that?” Then, translate your answers into visual and verbal elements that resonate with that story.

Here’s a key strategy often overlooked: align your online presence with your offline persona. Consistency is king. If you’re a gritty rock ‘n’ roller by night but your social media screams bubblegum pop, there’s a disconnect. Sync it up so that fans get a coherent picture of who you are across all platforms.

Social media is a powerful tool in this process. Engage with your audience, share snippets of your life, and build a community around your music. But don’t just stop at Instagram or Facebook. Consider platforms like TikTok or YouTube to expand your reach and show the world the real you.

Remember, you’re not just selling music; you’re inviting listeners into your world. So keep it real, keep it you, and let your brand echo the depths of your tunes. After all, in the harmony of the digital age, authenticity is what will make you truly unforgettable.

In the end, it’s about embracing the journey with confidence. Your 30s could just be the starting line of an extraordinary music adventure – so take the stage and let your talent do the talking. The world is waiting.

How Do I Get My Music Out There?

Breaking into the music scene in your 30s actually has its perks. With maturity comes wisdom, and probably a better grasp on how to navigate the digital world, which is essential for getting your music in front of the right ears. Here’s your game plan:

Social Media and Content Creation

First, social media platforms like Instagram, Twitter, and TikTok can be your best friends. They are launching pads for musicians, offering free exposure to a global audience. Share engaging content that resonates with your audience – this could be anything from behind-the-scenes glimpses into your music process to short covers and shoutouts to fans.

  • Instagram: Focus on high-quality photos and videos, stories to engage with followers, and IGTV for longer content.
  • Twitter: Perfect for quick, timely updates, and connecting with other artists and influencers.
  • TikTok: Your chance to go viral with catchy snippets of your music.

Incorporate hashtags that are popular within your niche but don’t overcrowd your posts with them. The key is consistency. Regular, captivating posts will help you stay on the radar.


Nothing beats the power of networking. It’s about who you know, and more importantly, who knows you. Attend industry events, join music groups online, and don’t hesitate to reach out to individuals whose work you admire. A genuine compliment can open doors to collaborations that might elevate your career to the next level.

Streaming Platforms

Music streaming platforms like Spotify and Apple Music have become the norm for listeners. Getting your music on these platforms is a must. – Spotify: Utilize their Spotify for Artists tool to track your listener statistics, submit songs for playlist consideration, and create an artist profile.

  • Apple Music: Update your artist profile through Apple Music for Artists to personalize your image and get insights on your music’s performance.

An often overlooked strategy is to engage with playlist curators directly. Spot those who curate playlists with a style that fits your music and reach out with a respectful, personalized pitch.

What about Performing Live and Touring?

Stepping onto a stage might send waves of nerves through you, but it’s the bread and butter of music-making. It’s where you connect with fans and truly come alive as a performer.

Starting Local

Local gigs are your starting blocks. Look for open mic nights, community events, and local music venues that support emerging artists. Build relationships with venue owners and other musicians. Even consider hosting your own event if you’ve got the hustle in you. Not only does this get your name out there, but it also hones your stage presence.

Booking Shows

As for booking shows, it’s a mix of DIY and know-how. Here’s how you can start: – Reach out to venues with a well-crafted electronic press kit (EPK) that includes your bio, music samples, and past performance highlights. – Use platforms like ReverbNation or Sonicbids to help find venues looking for artists. – Be proactive but not pushy; follow up if you haven’t heard back in a week or two.


When it comes to building up to a tour, planning is your best friend. Start with small, regional tours and use them as practice runs. The key is to make each performance better than the last.

Where Can I Find Support and Resources?

Embarking on a music career without a little help can be a lonely road. Let’s get you connected to some support and resources that can make all the difference:

Finding a Community

Scour online forums and social media groups like those on Facebook or Reddit where you’ll find thriving communities of musicians willing to share advice, opportunities, and support.

Mentorship Programs

Consider seeking a mentor – someone who’s been there and done that, and is willing to guide you through the maze of the music business. Organizations like SCORE offer free business mentorship, and some may be specific to the arts and entertainment industry.

Music Production Resources

Educate yourself with online platforms like Skillshare, Coursera, or Berklee Online for music production courses. Investing in your education is investing in your career.

Unique Insights

Don’t overlook the value of local libraries and community centers. Often, these resources offer free or low-cost access to recording equipment and music production tools. It’s an off-the-beaten-path tip, but it could be the difference in taking your music from good to great without breaking the bank. Check if your local library has a media lab; it’s a gem that’s often overlooked by musicians starting out.

Remember, this journey is a marathon, not a sprint. Take the time to cultivate your craft, connect with your community, and be smart about how you showcase your talent to the world. Your passion and perseverance will be the chorus to your success story.

  • Alex Mitch

    Hi, I'm the founder of! Having been in finance and tech for 10+ years, I was surprised at how hard it can be to find answers to common questions in finance, tech and business in general. Because of this, I decided to create this website to help others!